搬屋工人是新房主還是房產承租人，無論您是否已經完成拆包項目，或者您大致處於中間位置，或者您可能還沒有開始，你可能真的很期待 - 你的喬遷派對！
喬遷派對就是這樣！實際上，它們有很多原因 - 閱讀以了解如何規劃喬遷派對，如何舉辦非正式聚會，包括一些偉大的喬遷聚會想法和提示，以變成有趣，放鬆和有益的在搬遷後的活動，它的意思是。
So many new terms such as E-tail (Ecommerce Retail) in fact, with broad O2O as are Interpretation entity to virtual, virtual to physical development of shopping phenomenon.
Faced with this new change in lifestyle patterns, and network entities brand native brand and how to deal with it?
Just opposite the flower more beautiful, others buns always more delicious, like many native network brand wants to establish a demonstration site offline, and the entity will have been encouraged to open the web page. But in the end is the next line to the line of cost-effective, online or offline easy to succeed? In fact, it is not simple, especially in Taiwan.
Because you want to take into account the actual situation of the brand, management team and get to understand the physical stores and online shopping ecological, principal owner of the two cutting heads have clearly benefited property market patterns are different.
Difficulties in cross-border points are two:
First, in the establishment of the brand to the web offline, three main points were throwing money at the rental shop equipment, inventory and the number of group gross profit.
Items online and less deep, slow-moving and often the gap between hot models models would be several times. Entity, by contrast, commodity items and more shallow, but because of high commodity content homogeneity, hot models and the gap will not be too slow-moving models.
Unsuspecting Internet brand because of the amount required to fill the display increases when the newly recruited entity invalid inventory, combined with a lack entity operating personnel, often in the early stages because of high rental shop, and spend exorbitant amounts on the decoration, resulting in budget overruns.
In addition, due to the cost of goods multiplied by the price of multiple network entities lower than the 30% gross margin fundamentally different architecture, some stores will initially be scared of low income and profitable store, the store does not know the street is a difficult entity this year, back to the business model.
Smarter industry players will choose to open in the non-active online specialty stores to reduce rent and decorating, choose a smaller store and reduce the risk of increasing the number of groups.
Second, the entity in the network brand's official website open shopping platform with the added Jiong into the territory there are three: Shooting Added cost, speed, and activity updates share return.
First turn virtual entity when, at first glance seems to have no decoration shop rent, water and electricity but still have to pay rent warehouse, the goods have a place to put, people have to have a place to work, but the costs are not paid to the platform it; another bottleneck is returned forward and reverse logistics costs of goods caused by up to 20% of expenditure in stores or counters operate unimaginable.
Also, much of the base itself turnover performance brand in the web even at high, also due to the low share of total revenues than the relationship between cause "Shigemi light imaginary" forward the bottleneck, that is, the so-called O2O unbalanced balance mechanism . Today they met boom, consumers will expect a discount shopping, not to mention online shopping.
The online shopping fast path activities, schedule and more frequently, but also to turn the entity team is difficult to adapt. Just old wine in a new bottle every day want a different text layout US version, then early in the evening to present the same discount, plus the weekend, this week between the hours no obligation to update restrictions, the entity established brand online shopping department if understaffed , the performance will be in charge with the ability to fluctuate, the scale is often less than a few years and then start closing out.
Unless it is transferred as a whole the industry, such as the disappearance of a whole traditional video games and mobile games to online migration.
Overall, O2O integration of the actual situation is a huge project, the optical cross-border online and offline brand will encounter many difficulties, because the calculation established brand online shopping sector should not be simply to add an access point of view; the establishment of a virtual storefront eligible profit model is not performance data networks can be used to assess the amount; to be able to clearly understand and use the properties of two different markets to increase synergies, can not only benefit consumers, but also play the Online to Offline, Offline to Online's true spirit.
Intelligence news marketing trending topics Opportunities (2016 March 479 brains magazine) fashion and beauty are subject qingshunv their long-term concern, the women's movement culture also increased year by year, the brand how to do in order to grasping opportunities, open up the female market? (March 2016 479 brains magazine) called qingshunv, mostly from 25 to 35 year-old female, may be just entering the workplace Petty female, have a stable job or pink-collar family, and beauty is a woman's nature, qingshunv because these relationships and factors into the workplace, and began to focus on dress, for skin care products, cosmetics demand higher and higher. While the social atmosphere gradually promote natural beauty, and to expand the definition of beauty, but there is still a lot of young women because of age, feel the pressure, would like to take a young man, a young hurry to maintain their appearance. Research focused on women's media company Women 's Marketing survey of 18-34 year-old female skin care products and cosmetics are the main buyers. 76% of women believe that the use of the product so that they can maintain younger looking skin and appearance, even according to the American Society of Plastic Surgeons (The American Society of Plastic Surgeons) study, women aged 20-29, the general will through the US medical allow yourself to become more beautiful. Now, whether in department stores, beauty shops and shopping platform, a variety of different functions, styles of beauty products, brands, how to stand out from the assortment of beauty products, so that the beauty of these young women to choose your brand? Beauty bloggers marketing Yahoo Kimo Asia-Pacific region beauty industry research report by the end of 2015 showed that more than 5 percent of female consumers, will buy beauty goods through online shopping mode, and collect information on the web, including: Beauty news, expert advice, product reviews information, product recommendations, which blogs the greatest impact on women in Taiwan, more than 7 percent of consumers look for beauty information from the blog. As the network developed to drive the development of social media, blogger authoring environment in Taiwan mature, many beauty brands began looking for an active blogger as a spokesperson on the web, through the influence of the community, the brand message passing out . Blogs become an important conduit beauty brands and consumers to communicate, Yahoo Kimo fashion and beauty media content channel planning assistant manager tour Jiaying think there are two reasons, first, bloggers are from a consumer point of view, the creation of practical fashion content , to further narrow the distance with consumers, but also to enhance consumer brand reliability. Second, bloggers create content in the form of diversity, in a short time, using text, motion pictures (GIF), video and other ways, the creation of diverse beauty and content. For example, consumers are now concerned about the makeup tips, mostly using moving images and the use of pre-and post-contrast film, escape the conventional text presentation, so that the beauty of women are more likely to understand the difference. Recently, Yahoo also introduced in order to maintain and fashion as the main fashion and beauty community - "Style bloggers" to encourage people to makeup and beauty bloggers to create a better way, with business blogs. The brand can work with bloggers on the platform, pluralistic content creation, diffusion brand message; or directly to the user's perspective, the "style bloggers" run their own branded content. Tour Jiaying also summarized the three main types of topics of interest to female consumers, the proposed brand operating in the direction of content, including: 1. How to become beautiful: In addition to the early care and anti-aging, beauty tips, the outfit, diet recommendations also greatly Welcome 2. life becomes beautiful: travel, movies, cuisine restaurant greatly fueled concern 3. richer soul: love and girlfriends and other spiritual topics, but also by qingshunv attention. In addition to emphasis on creative nail polish playing dress outfit, in recent years more and more young women, who likes to be creative on the nail, do all kinds of shapes, nail painting spotted business opportunities, many brands are also actively sights qingshunv market like cartoon characters jointly launch a variety of color nail painting supplies, or to catch the recent hot topic of the constellation, the constellation will combine nail polish packaging. Nail polish brand ME & WE is found that women autonomy rising to at home with sister Amoy can easily DIY for the demands and "elegant" and "goodwill Living" brand, and implementing on the product packaging. ME & WE also observed overall painted nails market consumer age has decreased in the media operation, expansion and network and word of mouth marketing, please manicurist regularly teaching demonstration video refers to color, to communicate with the young female consumer groups. Features nail polish, is to have a variety of colors, and the color can represent a person's personality, attitude. Like, red represents passion; purple hidden mystery; blue is reminiscent of depression. Women will continue to follow the user wearing the day and mood, choose a different color for nails with a well-known brand OPI nail polish will "color" as a creative, creativity, the various colors of nail polish convert into letters, so the color is to become the language of communication. OPI each color anthropomorphic, like red for the film A description? My mother thought I was classical, but I can show nasty arouses love "; pink rose is B; yellow is E, means witty, with 26 kinds of colors of the 26 letters and character. In a variety of outdoor advertising, the color as a copywriter, says, "to speak with a color (Let's speak in color)." In addition to using traditional media, including domestic and foreign media, the magazine paper outside, OPI also by mobile phones and other social media App and digital channels, and further interact with young women. OPI more developed "Color Chat 'App, invite people together to create your own color language, simply enter the text would have the opposite color combinations together and share in the community, so that activity continued to spread; or by encouraging girls collect 26 kinds of color nail polish, coated on the T-shirt, canvas bag. Nail polish does not necessarily only be creative in naming, if caught more color characteristics of quasi-products and color combination of emotional communication, can successfully stimulate discussion. More importantly, as the younger generations are gathered in the social media, the brand can through community platform to share brand stories, product features, and even transfer information and complementary products, such as maintenance information, outfit tips for young Women in their daily lives some inspiration, and thus can enhance the brand favorability. Plus, now young women bloggers have a decisive influence opinion leaders to cooperate with the community on the brand, but also to enhance young women's confidence in the brand. To show the power and beauty qingshunv sports opportunities in addition to beauty and fashion industries, but also there was a trend in motion qingshunv market rise due to the rise of health consciousness, women began to pay attention to a healthy diet, to be slimmer, healthier lifestyle for it is increasingly important that they, together with the way the Internet developed, product innovation and technology, health information is more easily accessible than ever before, especially in health smart wristbands and athletic coaches, diet monitoring App has become an essential female mobile phone software. Many sports brands have begun community through various channels, TV advertising, outdoor media, women and ethnic groups to communicate the spirit of the brand, especially encourage women, and certainly self-identity of the brand value, brand is moving in fermentation. Like a sports brand Under Armour, "I'll do what I want (I Will What I Want)" advertising appeals, efforts to encourage women to pursue their dreams, not to be bound by social standards, and present American Ballet principal dancer Misty Copeland's true story, deliver brand value; and the British Sports Council (Sport England) also suggested that "girls do that (the girl can)" spirit, telling women, no matter what kind of shape, size, can find their own right sports. In addition, the combination of sports and fashion, but also to light Older women are willing to invest more money in sports apparel and merchandise for the jersey to show the muscle lines, bright colors of clothes, better show motility. Women now purchase sports products, not only focus on comfort, good-looking, stylish, it will be included in consideration of purchase. From the brand perspective, committed to sports and fashion combined Swedish sportswear brand Bjorn Borg, in order to promote its 2016 spring and summer series of sports apparel, launched five 15-second ad, advertisement invitation from Paris famous DJ and music producer Mimi Xu and her daughter maily Beyrens shooting. Many seemingly dissonant elements together, but they can not create the same spark. Advertising with bright colors and lively, with electronic music and cute animations, but Mimi Xu in the film, but showing facial expressions like march-like sense of seriousness. By Bjorn Bo advertising, can strongly feel the brand would like to fashion elements into the average person's daily exercise in the training process. Where "high heels (High Heels)" fragment, Maily walking in the balance pole, just like wearing high heels like, trying to maintain balance. Ads no longer showing female sweat, woman's side, but in the abstract expression, fashion sense will stand out, your ad more a charm, highlights the unique style of the brand image. Nike will be the story when it comes to female hearts when talked about sports brand, Nike had to mention the efforts of women in the market, Nike hoped that through products, services and advertising to stimulate women's athletic potential, and to develop exercise habits girls from life. Nike played in 2015, "only more praise (Better For It)" slogan, and launched a series of ads. Like the girl in the movie, while doing yoga, will care about other people's eyes; that ran a marathon and a half laps, in fact, only ran two kilometers deep into motion depicting female mind, want to try to show themselves at the same time, but the lack of a sense of security. In January 2016, Nike is still with "Better For It" as the core values of the brand, produced eight albums and create two roles, Margot and Lily, to the story of two sisters as the spindle. Story, two sisters each with a different specialty, Lily loves sports, has 10 million fans is a well-known YouTuber (by TouTube channel, share their life around things bloggers), periodically homemade videos uploaded to YouTube frequency motion stage; and representatives Margot is lazy, can not move do not move, but her advantage is sociable and has a lot of friends. Mutual dislike of the two sisters bet, decided to challenge the other good things, Lily going to make three new friends, Margot will have to establish their own fitness channel in YouTube, and must accumulate 1000 fans, but easier said than done, to reach the goal is not so simple. Nike also cleverly placed in the film a variety of products, including Nike shoes, clothing, and even Nike Fitness App (Nike + Training Club) are seamlessly incorporated in the photo album. The process of movement, to show women's strength, confidence and charm, but also a test of perseverance, Nike introduced this year, short album, reflecting the now young women in the exercise of the current situation, with interesting stories, close to the tone, so that women resonate with consumers. Women sports business opportunities in the past, the concept of male sport is patented, it has now been completely reversed, the brand must be more careful management of women's sports. Women 's Marketing pointed out, most women express pressure method, watching television, sleeping beauty sleep meal or drink a tea and sisters about this time the brand in addition to providing multi-functional sports products, may also be provided a variety of tips to maintain a healthy, so that they can release the pressure by movement. In particular, Millennials (Millennials) women, that is, born in 1980, grew up in the web of generations of women who, generally working hours and pay effort, a little more than other age women, so to find another time for exercise, is a great challenge. Brand to seize the critical moment, the production of short videos of sports, so that women can make use of fragmented time sports, or to provide quick and easy recipes to give them nutritious meals. The women's movement has grown opportunities, regardless of the brand spirit, creative, or a combination of product innovation and technology, is a major trend in the future, what kind of brand of creativity and development, we should continue to observe!
North Gate of the Forbidden City in Beijing every day to see large and small tour group filed out from waiting on the bus to the next destination, such a large flow of people here gave birth to the unique tourism market. A few years ago, Jingshan Park along the southern front of the street, every few tens of meters will be able to see a travel store, the roadside there are many tourist kiosk business consulting. Now, although street travel stores still exist, but they often find abandoned booth and shops closed their doors.
According to the National Tourism Administration, in 2015, China's domestic tourism exceeded 40 million passengers, tourism revenue over four trillion yuan, which Beijing Number of Tourists reached 273 million passengers, an increase of 4.3% over the previous year, total tourism income of 460.71 billion yuan, an increase of 7.6%. In tourism development a good situation, Jingshan street tourism industry is undergoing reshuffle.
Fourth Street in a travel agency, "Xiaokang · Wise" correspondent saw simply decorated 15 square meters of small rooms, in addition to the counter and a small parlor tables, hanging on the wall are a variety of tour packages and services. "Our most popular line here is that the Great Wall, the Ming Tombs line." The clerk began to see people come in very eager to introduce them. She emphasized that their service is not only a car to see the flag-raising ceremony to door, the whole guided tours, but only before the scheduled lunch time shopping time about 20 minutes, "We only contains the Badaling Great Wall tickets, but generally your Pawan Badaling Great Wall, there is no energy left. "the clerk laughed.
Less than 50 meters away from it there is another one travel agency, smaller store, the salesperson simply moved directly to the line on the sidewalk billboards. "Well - · Wise" correspondent also see the Great Wall, the Ming Tombs tourist routes, the services provided are similar, this turned out to be as long as 80 yuan, 55.6% cheaper than a $ 180. She later admitted: "A lot of businesses are next door got me, and we also have no way." However, the whole morning observation, two stores were few people interested.
In recent years, Beijing black day tour guides problems frequently exposed, mandatory fees, forced shopping, abusive tourists and other issues a lot of people a day trip to Beijing shunned. In response, Beijing has to combat illegal regulation as a key target for day trips, and the implementation of mechanisms for regular, there is evidence of "black guide" will be high-limit penalties, but eliminate the psychological shadow of tourists is still a long way to go.
"I will not go to Beijing newspaper group day trip." 80 painted in Jin said, "I prefer the free exercise." With the group with respect to the free exercise of tourists has become the norm. Kam painted in every year, and her husband travel a few times, each time she would do your homework, all kinds of travel on the network are her goals of flights, bus, lines and other attractions are her own design, "Only I can really I know what they want, travel agencies always stand their point of view the line. "Jin smiles painted on. 2015 40 million passengers travel domestic population, the free exercise of the population up to 32 million passengers, accounting for 80%, and per capita consumption of 937.5 yuan.
"Tourism industry chain is very long, and the more intermediate links, the more prone to problems. Take the most basic level of tourism practitioners, their treatment is not high, if you rely on shopping rebate increase revenue, the crackdown is so large, limited income levels increase. coupled with an increase in negative social opinion, their professional pride will be missing. Still further, even if the basic social welfare can not keep up in this vicious circle, how could they have enthusiasm, quality service? "chief analyst at consulting powerhouse Weichang Ren analyzed," China's tourism industry has not yet entered a purely 'buyer's market', is still in the 'seller's market' to 'buyer's market' transitional phase, really want to meet consumer the demand is still a long way to go. "
Tourism is to know how to live
With respect to the domestic tourism market is still price competition mainly from the "seller" to "buyer's market" in transition in international tourism has been the formation of a number of high-end products, and occupied a certain market share, while their core competitiveness is bonded tourist demand services.
Koi is a leader miracle ordinary travel, has done for many years in Sichuan tour because of her English is good, with the gentleman came after Beijing joined the UTS, the line has become an international leader. "Team leader is doing a demanding job, not only responsible for the whole itinerary of tourists all the formalities, but also have enough experience rapid docking with the customer." Koi said, "senior visitors can put them very clearly I want to say it, but there are a lot of tourists can not tell what they really want, which requires you to dig. "
In order to meet the aspirations of potential visitors, each leader or sales staff will go out to play when a "conscientious." Once, UTS tourism (21.900, 0.15, 0.69%) of a sales manager found time to go to Taiwan karting very fashionable in Taiwan, compared to domestic programs, not only more exciting, but cost is also high, then they the project after the introduction of the country to obtain a good response.
In recent years, koi have been dozens of countries, and that she was most impressed by Australians leisure, they are very valued tourism and travel like a loan, often leading to complete weekly wages also loans and continued to travel loans . "This greatly changed my ideas, in fact, is an educational tour, our main job is to guide visitors to understand life, I have guided this process themselves." Next, she will lead a mission to explore the Amazon Mystery Tour .
"All aspects of tourism products and services are closely related, from the product design stage to distribution, the last trip, should that sense of service." Koi says, "This is a demand-oriented, and I think as people travel continuously improve the quality of different types of theme tour will be more attractive. "
"Tourists need a good guide, good guide of high quality, ability, strong sense of service, good attitude, good ethics, the overall image of the good, which can give tourists a good direct experience." Weichang Ren analyzed, "National It has also been introduced to guide policy making in this area. "
Visitors to the center
Different understanding of the distinction between tourism market positioning, and professional and it is an important support. 20 years of experience tour, visited more than 50 countries, deputy general manager of Beijing UTS International Travel Service Co., Ltd. Retail Division Marketing Center Huang Jianhua straight off the line now from the leader of transformation into product design. "In the market competition, only to make a quality product for a long time." Said Huang Jianhua, design a line of the most important it is to grasp the experience of tourists, including catering, circuit design point, guide services, etc., which requires the needs of tourists science subdivision, and remedy. In this thought, he designed products, including a Harley ride to the United States to Sri Lanka to see the wild animals, to dive the Great Barrier Reef and the like.
"Visitors to the center in order to truly improve service." Quality of service is also a contract that spirit in the tourism contract signed with visitors, the tourists and UTS will make detailed provisions, including the breakdown of the price, value-added services, whether there are shopping and other details, "we will not hide anything on the customer, they promote awareness about our travel services."